MEDIA RELEASES

Elite World Hotels & Resorts has reached an agreement for its first franchise hotel in Samsun, Elite World Comfy

21 Eylül 2023

Continuing its efforts in line with its strategy of sharing its nearly 50 years of accommodation experience with investors, Elite World Hotels & Resorts has made an agreement for its new brand Elite World Comfy. Located on the Atakum beach, one of the places regarded as the heart of social life in Samsun, Elite World Comfy Samsun Atakum is about to complete preparations to welcome its guests. Designed and managed according to the latest tourism trends, the hotel will stand out with its rooms with a sea view, its kitchen under the management of chef Murat Bozok, and its SPA and meeting rooms.

Elite World Hotels & Resorts has been offering a carefully designed blend of the latest trends, cutting-edge technology, and quality services in its next-generation hotels that embody Turkish hospitality with a contemporary approach. The brand works non-stop in line with its new strategy to open the doors to a pleasant world for its guests.

Having prioritized promoting Türkiye's touristic locations as its most important mission and launching franchising and various business management models to offer investors and entrepreneurs opportunities in tourism, Elite World Hotels&Resorts is now launching its first franchise hotel in Samsun. Elite World Comfy Samsun Atakum will pretty soon welcome guests on the Atakum beach, the very center of Samsun's vibrant social life, to offer its guests an unforgettable experience with a sea view and the superior service standards of Elite World.

Commenting on the new hotel deals, Emel Elik Bezaroğlu, Board Member responsible for Sales and Marketing at Elite World Hotels & Resorts, said, “We are expanding our investments to make our service quality and successes sustainable and reach a superior position. This first agreement made in line with our new growth strategy is the result of our faith and hard work.” 

We empower the investors

Emphasizing that they set out to share the benefits of their corporate identity and branding investments with Türkiye, Emel Elik Bezaroğlu added, “Our 47 years of experience have guided us to become one of the leading chain hotels in Türkiye. Our command of the sector allowed us to observe the great potential in different regions of Türkiye very closely. We believed that the power of corporate identity and branding would make a difference. We adopted a new strategy and started to offer franchises, implementing management and franchise business models. With that, we aimed to empower Turkish investors by introducing new brands to different segments of the tourism sector. This new growth strategy offered opportunities to investors and start-ups and attracted great interest. We believe our Samsun hotel representing our first franchise deal will boost tourism in this beautiful city in the Black Sea region and carry it to a whole new level.” 

Emel Elik Bezaroğlu said the company will also implement new agreements much faster after this first step and added, “We continue to hold meetings with investors across 7 regions of Türkiye and abroad. As Elite World brand, we are taking firm and strong steps towards becoming an international hotel chain.” 

Services to be provided based on Elite World values

Providing details about Elite World Comfy Samsun Atakum, Orkun Petekçi, COO of Elite World Hotels & Resorts, said: “Elite World Comfy offers investors a project development period that is shortened by half, thanks to pre-chosen and ready-to-implement modern architecture and design packages. 

We are making successful progress with the new growth strategy we launched in December. By the end of the year, we will add 4 new hotels to our hotel chain, 1 of which is already a done deal and 3 of which are at the stage of execution of contracts. 

Our first Elite World Comfy hotel in Samsun will reflect all the values of the Elite World brand. With its location in the entertainment center of the city, we believe that Elite World Comfy Samsun Atakum will positively affect the quality of accommodation and social life in the city and even in the region. Atakum is the most vibrant entertainment center not only of Samsun but also of the Black Sea region. Elite World Comfy Samsun Atakum will be a brand new meeting and gastronomy hub in the city, with its cafés and restaurants managed by master chef Murat Bozok.”

Academician Alikemal Yazıcı (Ph.D.), investor of Elite World Comfy Samsun Atakum: “We will work non-stop with enthusiasm to offer our guests the Elite World quality.” 

Academician Alikemal Yazıcı (Ph.D.) and Nurten Yazıcı, investors of Elite World Comfy Samsun Atakum, expressed their excitement about presenting Elite World quality to their guests. Emphasizing that they are glad to open the first franchise hotel of the group, Elite World Comfy Samsun Atakum, with the agreement they made with Elite World Hotels & Resorts, Alikemal Yazıcı said, “To be working with the Elite World brand is an important step, and I sincerely believe that this cooperation will be successful. We look forward to serving our guests in Samsun. We will work non-stop with enthusiasm to offer our guests the Elite World quality.”